To do SEO, you need a fundamental understanding of how search engines work. In a nutshell, search engines follow a 3-step process: crawling, indexing, and ranking.
- Crawling – During this process, search engine spiders (bots) crawl the web to identify new pages and change existing pages.
- Indexing – Data collected from the first stage is organized, sorted, and stored in an index.
- Ranking – When an end user types a query in the search box, ranking algorithms determine which web pages to show in the SERPs and in what order.
SEO is about ensuring search engines crawl, index your web pages, and show search engines that your content is the best. From an SEO perspective, it’s essential to ensure that crawlers access the content without issues and that you