earch engine optimization describes all processes and techniques to help you rank higher in search engines. The higher you rank, the more likely you are to drive people to your web pages. So, the main goal of SEO is to get more organic traffic from search engines.
Why is SEO Important?
Most search engine traffic goes to the sites that are in the first 5 positions of the search results. This means if you wish to get traffic from search engines, your website must be in the top positions for the search terms.